The cosmetics available in stores and drugstores are mostly full of unnecessary additives and chemical ingredients, the use of which would not be justified: they do not contribute to the promised effect, they only improve the texture or shelf life, they make the product more attractive. In my trainings, we only work with raw materials, each of which has a function in the product in terms of effect and is approved by official certification institutes as a natural ingredient.
WHAT IS THE PROBLEM WITH drugSTORE COSMETICS?
In recent years, naturalness has also gained ground in the field of the body and facial care. That is why cosmetics companies have also had to open up in this direction: they are offering more and more alternatives made up of natural or organic ingredients. The packaging of the products also follows the trends well: the former products radiating purity and quality have been replaced by the green, plant-decorated product designs in environmentally friendly packaging.
Unfortunately, however, the list of raw materials still includes ingredients that would not necessarily be needed or have a harmful effect on our skin. They still contain synthetic fragrances and additives, which give us a creamier, more foamy texture, making them more attractive to customers. And their conscience reassures as they buy natural and environmentally conscious products to the best of their knowledge.